20 years since Mad Cow Disease - Alisa Harrison and Peter Shinn

The "Cow that stole Christmas" is well remembered by my guests.  Ms. Harrison was Communications Director for US Ag Secretary, Ann Veneman.  Peter Shinn was the News Manager for the National Association of Farm Broadcasters.

We talk through the events that calmed down the public and informed livestock producers of the threat of BSE in their food and economic damage to the marketplace.  Alisa cites the personal emotions of the ranchers and other livestock producers.

We also discuss the early days of the internet as a source of information and the time before social media

Underwritten by www.Concept Hearing.com